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Currently in development

Now in development

The Operating Platform Being Built for the Ingredient Industry.

Nutra In Mind is being developed to connect the people, ingredients, information and workflows behind ingredient distribution—from customer opportunities and sourcing to quality, samples, documents and orders.

Nutra In Mind is currently in development. Conceptual interfaces, features and functionality shown may change before commercial release.

Conceptual interface shown. Illustrative records; features and functionality may change during development.

Why Nutra In Mind

Ingredient Businesses Weren’t Built for Generic Software.

Ingredient companies work across customers, suppliers, manufacturers, products, specifications, samples, pricing, documents, quality checks and orders. Most of that information sits in separate systems that don’t talk to each other.

Nutra In Mind is being built to connect the information already running your business.

  • Email
  • Spreadsheets
  • CRM
  • ERP
  • Shared drives
  • CoAs
  • Specifications
  • Sample logs
  • Pricing files
  • Supplier records
Nutra In Mind

Connected by design

One Connected Ingredient Workflow.

Nutra In Mind is being designed around the relationships that make the ingredient trade different: customers, ingredients, suppliers, documents and transactions connected rather than isolated.

  1. 01Customer
  2. 02Opportunity
  3. 03Ingredient
  4. 04RFQ
  5. 05Supplier / Manufacturer
  6. 06Quote
  7. 07Sample
  8. 08Quality & Documentation
  9. 09Order
  10. 10Lot / Shipment

Every step stays connected to the one before it and the one after it.

Why NIM

Platform vision

Explore the Nutra In Mind Vision.

The platform is being designed to bring the core functions of an ingredient business into one connected environment.

  • Sales & Customer Management

    Track customer relationships, opportunities, ingredient interests, history and follow-up built for the ingredient trade.

  • RFQ & Sourcing

    Organize RFQs, sourcing activity, supplier responses, pricing history and the documents that go with them.

  • Ingredient Management

    Keep one ingredient record with specifications, suppliers, manufacturers, sourcing history and customer activity attached.

  • Supplier Management

    Build supplier and manufacturer records around the ingredients, pricing, documents and history tied to each source.

  • Samples

    Track a sample from the first request through sourcing, shipment, customer evaluation and the order that follows.

  • Quality & Documentation

    Connect specifications, CoAs, testing, approvals and quality records to the right ingredient and transaction.

  • Orders & Logistics

    See purchase orders, customer orders, inventory, warehouses, lots and shipments in one view.

  • Business Intelligence

    Turn your operational data into visibility across customer activity, sourcing, pricing and performance.

Features shown represent the current product vision and may change during development.

Concept screens

A Look at the Screens We’re Building.

Four everyday jobs as they will look in Nutra In Mind. The companies, people and prices are made up.

See a customer’s open opportunities and recent calls, samples and quotes on one page.
Compare supplier quotes for one RFQ side by side, with price per kg, lead time and whether a CoA is on file.
Follow each sample from the request to the customer’s feedback, with the date of every step.
Open an ingredient to find its spec sheet, the CoA for each lot, expiry dates and approval status.

Conceptual interface. Screens are illustrative, and features may change during development.

Core + intelligence

Built to Work. Designed to Think.

Nutra In Mind is being designed as a complete operational platform first. AI assistance can then work across its structured business information as an additional layer.

  1. NIM Intelligence

    The intelligence layer

    • AI Assistance
    • Document Analysis
    • Formulation Support
    • Sales Intelligence
    • Risk Detection
    • Search & Research Assistance
    • Regulatory and Market Monitoring
  2. Nutra In Mind Core

    The operational platform

    • CRM
    • Ingredients
    • Suppliers
    • RFQs
    • Samples
    • Quality
    • Orders
    • Inventory
    • Documents
    • Finance
  3. Foundation

    Connected business information

    • Customers
    • Ingredients
    • Suppliers
    • Manufacturers
    • Pricing
    • Specifications
    • COAs
    • Lots
    • Orders
    • Communications
    • History
The core platform is being built to operate without AI. The intelligence layer is being designed to assist with the information and workflows the core creates.

Confidential by design

Your Relationships Are Your Business.

Brokers and distributors manage sensitive relationships between customers, suppliers, manufacturers and proprietary sources. Nutra In Mind is being designed with those relationships and information controls in mind.

Customer

Nutra In Mind control layer

Supplier / Manufacturer

  • Customer Confidentiality
  • Supplier Confidentiality
  • Internal Ingredient Codes
  • Controlled Documentation
  • User Permissions
  • Customer-Specific Information
  • Proprietary Source Management

Built with the trade

We’re Building It with People in the Trade.

Nutra In Mind is talking with people who buy, sell and source ingredients. Tell us how your team handles RFQs today and where the time goes. Your answers help decide what we build first.

Help shape NIM
  1. Today

    Tell us how your team manages opportunities now: spreadsheets, email, ERP, shared drives or a mix.

  2. Gaps

    Show us where the biggest gaps are, so we build for what’s actually missing.

  3. What’s next

    Join the Early Access List to follow development and get considered for previews and testing.

Industry survey

Tell Us What’s Slowing Your Team Down.

One question at a time. You can go back and change an answer before you send it.

How does your team manage ingredient opportunities and RFQs today?

Select all that apply.

Where does your team lose the most time?

Choose up to three.

Which Nutra In Mind capability interests you most?

Choose one.

How many people at your company would use a platform like this?

Choose one.

How many systems does an RFQ pass through on its way to an order?

Choose one.

We may contact you about your feedback. This does not subscribe you to development updates.

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Early access

Follow Nutra In Mind as It’s Built.

Join the Early Access List for development updates, and word on future previews, testing and launch.

You will get Nutra In Mind development updates by email. Tick the box below and we may also contact you about previews or early testing.

How interested are you?
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Development updates

Help Build What’s Next for Ingredient Distribution.

Nutra In Mind is built around the real workflows, relationships and information problems in ingredient distribution. Join us early.

Join the Early Access List

Get Nutra In Mind Development Updates

An occasional email on what we’re building and what we’ve learned from people in the trade.